|
For many
companies, a trade show is the highlight of the sales year, the
place where they can find new customers and sales leads. And
allied to this importance is the choice of trade show display,
the display equipment and furniture. This can be a difficult
choice, since there are many different types of convention
display. However, there are only a few basic types, and with a
little knowledge of these the choice can be made easier. The
main types are the pop-up exhibit, the panel display, pull-up
displays and custom exhibits. Here we will look at these briefly
and discuss some considerations needed to be made when choosing
the type of display for a trade show.
The pop-up exhibit
is a popular type of display stand type, mainly because set up
is very simple, while being very lightweight and quite portable
due to their compact size. These exhibits consist of frames that
fold up, and when expanded can form a highly visual backdrop to
your trade show booth. The panels can be either vinyl or
plastic, and can be printed with images to make your booth
really stand out. Compared with a panel display, these are light
but offer little in term of flexibility.
Panel displays do
offer more flexibility, A panel display is made of various
sections, which are joined together to make one solid panel or
fence. They can be molded to suit the shape of the overall
display booth, but can be quite heavy and do not offer the ease
of set-up of the pop-up display.
A pull up display
are a very simple way to create a backdrop to your trade show
booth. In essence, a pull up display is like a window blind,
except that it pulls up and connects to a catch to hold it in
place. A pull up display can also be used inside the booth or at
the front in order to add some variety to the display or make a
point of interest for the customers. Another advantage is that
they are very light, and so can easily be carried to the booth
and be set up quickly.
But for the trade
show exhibitor who really wants to make an impact in the most
professional way possible, there is nothing to beat specially
designed custom trade show displays. Of course, these incur a
higher cost, but the trade show display design will really be
unique to your company, and your display booth will make a great
impression. A custom display can include pop up displays and
other portable elements and structured to fit the display booth
space exactly.
As you can see,
there are really only a few types of exhibit booth equipment,
and the choice mainly relates to cost and the type of company.
By keeping in mind the simple points outlined above relating to
pop up displays, panel displays and general trade booth
furniture it should be possible to choose a trade show display
to suit your exact needs. |
